20 Oct 2022
Procell Battery Range
Procell, by Duracell, has continued their brand revamp and expansion to provide more battery solutions.
For the past few years, Procell's brand revamp has raised awareness of its professional use battery ranges. The addition of the Intense range, plus lithium cylindrical and coin models has shaped the range to provide broad appeal to many industries and applications.
To support his, Procell, the battery brand owned by Duracell and designed for industrial and professional use, has launched a campaign to showcase how its longer-lasting batteries can help businesses save money and avoid unnecessary disruption.
The Battery Changer campaign highlights the real costs in maintaining equipment is in the actual replacement of batteries rather than the batteries themselves. The tag line "Replace less, Save more" is a simple summation of the benefits of using Procell, and the video advertisements offer a humorous take whilst raising awareness.
If you're not across the ranges, they consist of:
Model # | Description | Inner Qty | Outer Qty |
Procell General Purpose | |||
PC2400 | AAA Industrial Alkaline | 24 | 144 |
PC1500 | AA Industrial Alkaline | 24 | 144 |
PC1400 | C Industrial Alkaline | 12 | 72 |
PC1300 | D Industrial Alkaline | 12 | 72 |
PC1604 | 9V Industrial Alkaline | 12 | 72 |
Procell Intense | |||
PX2400 | AAA Intense Industrial Alkaline | 24 | 144 |
PX1500 | AA Intense Industrial Alkaline | 24 | 144 |
PX1400 | C Intense Industrial Alkaline | 12 | 72 |
PX1300 | D Intense Industrial Alkaline | 12 | 72 |
PX1604 | 9V Intense Industrial Alkaline | 12 | 72 |
Procell Lithium Coin | |||
CR2016-BP5(PC) | CR2016 Lithium Coin (Blister of 5) | 4 | 40 |
CR2025-BP5(PC) | CR2025 Lithium Coin (Blister of 5) | 4 | 40 |
CR2032-BP5(PC) | CR2032 Lithium Coin (Blister of 5) | 4 | 40 |
Procell High Power Lithium | |||
PC123 | CR123 Lithium Cylindrical (Box of 12) | 1 | 18 |
PCCR2 | CR2 Lithium Cylindrical (Box of 12) | 1 | 18 |
To support their message, there is a number of available resources to draw upon:
In 2021 Procell also released a whitepaper to highlight the hidden costs of battery replacements. Click to view | |
Here is the Procell Battery Changer Campaign videos. Click to view | |
All available Procell brochures and flyers are here. Click to view | |
Industry Selection Maps have also been created to provide a guide to different industry sectors on where batteries are commonly found and which Procell batteries are best suited to these applications. Selection Maps are available for Education, Healthcare, Hospitality, Commercial Properties, Construction/Contractors, Manufacturing & Utilities sectors. Click to view |
If you'd like more information, please contact your nearest Master Instruments office.
All Procell prodcuts can be viewed on our Procell Brand Page - Click to view.